Generally speaking, people are different. Using the same outline to describe the same thing, different people's writing skills will be different.

The same applies to many movies. The equipment used by many directors and photographers does not necessarily need to be as sophisticated as that of their peers, but the effects produced by their equipment are better than those of their peers.

In addition to professional level, a lot of this is determined by talent.

Genius, training and development in all trades are only part of the reason.The most outstanding ones are geniuses, who are "discovered" by accident.

Of course, for ordinary talents who cannot reach that level of genius, diligent study and practice are still the path and process required for their growth.

For example, Zhao Han was mistaken for a writing genius, unparalleled in both speed and creativity.

but……

Zhao Han actually knew that his qualifications were mediocre.

Simply because the writing speed in 2023 has won over the group of authors who are not highly professional in this era.

Creativity is the most misunderstood. Zhao Han can only thank the creative contributions of the founders of the major genres of online literature in the next 20 years.

It is a treasure trove of treasures, and if you pick up some works of a certain class at random, it will shock the Internet literary circle of this era.

"Mr. Weiwei! My book "Lord of Ten Thousand Swords" has already received 2000 orders, and it is also published in traditional Chinese. If it can reach the top ten in next month's monthly review list, can it be published in simplified Chinese?" The pen name is "Liu" asked the author of "The Great Disciple of the Sect".

"Well! There is a certain risk in submitting your book to a publishing house. After pushing it, no simplified publishing house is willing to publish it. The subject matter and scale are no problem, but the problem is that the market sales are not sure." Yu Weiwei said, "The works on the list, The website will discuss with the publisher. For the first printing of 1 copies, our website will purchase 5000 copies. The website will take some risks, but we can produce it in simplified Chinese."

"I understand! I will work hard!" The Liu Clan's top disciple was very serious.

The publishing channels of Jingjing Reading Network have been expanded smoothly, mainly because the website is willing to provide the publisher with all the information.Simplified Chinese Publishing has a first printing of 1 copies of the book, and 5000 copies can be purchased on the website.

Under these conditions, it is basically impossible for the publishing house to lose money.Naturally, I am willing to cooperate with Jingjing Reading Network.

However, after the risk is on the side of Jingjing Reading Network, the website will also be very cautious about simplified Chinese publishing. It is not very confident in evaluating the work. If it can recover the cost in the simplified Chinese publishing market, it will probably not be published.

……

"Master Xiao Mo, are you ready?" Yu Weiwei asked.

"Well, that's it!" Li Mo said, "The function of Jingjing Mall has been developed. By adding a mall section to Jingjing Reading Network, you can enter the mall page."

"Is there going to be no problem?" Yu Weiwei asked worriedly.

"If there is a problem, just fix the bug."

Li Mo said, "It's a functional module that I modified from part of the code of Wenwen Service Network.

Theoretically, some codes of Wenwen Service Network are also borrowed from Jingjing Reading Network!

Moreover, the mall page has a separate server. Jingjing Reading Network actually only provides a traffic entrance and provides Jingjing Book Coins to pay for goods. Even if the mall collapses, it will not affect other functions of Jingjing Reading Network. "

Chapter 3 Quiet Mall

"Let me take a look!" Yu Weiwei clicked to enter the website of Jingjing Mall.

A very simple e-commerce style, using the simplest page to display products, which is cleaner and more compact than eBay and Taobao.

Mainly eBay and Taobao need to provide advertising space for a bunch of products, and then increase revenue through advertising space.

Jingjing Mall, on the other hand, is an e-commerce affiliated with Jingjing Reading Network and does not have those fancy advertising spaces.

"Actually, you can't achieve much scale if you do e-commerce." Li Mo said, "The positioning of Jingjing Reading Network is reading. The purpose of readers is very clear. They come to read books, not to buy things. We are about to go online Wenwen Service Network is the service and e-commerce company!"

"It doesn't matter!" Yu Weiwei said calmly, "You can earn as much as you want!"

Anyway, she didn't write the code, so it was natural.

"That's right!" Li Mo said with a smile, "If the attempt fails, the mall function will be revoked!"

……

February 2004, 11, at noon.

The Jingjing Reading website suspended service for 15 minutes, and then updated two new features. One is the monthly evaluation vote list. The rankings are not yet counted and will need to wait until next month.

The other one is Jingjing Mall.

"In order to enrich the functions of the website and benefit the loyal readers and author friends of the website, the newly launched Jingjing Mall offers free shipping for all products.

Support Jingjing Book Coins to purchase goods.

All products on this site are self-operated and authentic.

If you are not satisfied with the goods, you can apply for return and refund within 7 days without any reason. ——Jingjing Mall Operation Team”

E-commerce is essentially retail, and the core of retail is only one thing: cost-effectiveness, cost-effectiveness, and cost-effectiveness.

In addition to cost-effectiveness, it is also after-sales service.

Whether offline or online, the core is cost-effectiveness. If the price-performance ratio is not good, everything equals zero.

Wal-Mart's success is due to cost-effectiveness, and Suning Gome's success is due to its price war that has won the market.

Taobao's success is due to its cost-effectiveness.

JD.com’s success, well, was due to a lot of price wars in the early days. Home appliances and consumer electronics were cheaper than offline channels such as Suning and Gome.

Pinduoduo... In addition to a series of reasons, the special reason is the price/performance ratio.

If a platform, whether online or offline, cannot produce its own products and most categories are more cost-effective than those of its competitors, it will not be successful in the world by talking about other metaphysics.

For a specific product brand, you don't have to pay attention to cost performance, but focus on differentiation.

For example, Apple's IOS system is incompatible with other operating systems. It has accumulated a large number of IOS system users. Some users are bundled with some IOS applications. The cost of migration is very high. The advantage of IOS moat means that Apple can not focus on cost-effectiveness.

Various, wine, clothing, automobiles... specific consumer brands can find their positioning based on their own advantages to differentiate their competition.

If you do e-commerce retail without talking about cost performance and after-sales service, and only talk about the user loyalty of the platform and the brand metaphysics of the platform, you will definitely fail.

Essentially, if a user buys the same product, for example, a Shenzhou laptop, it will cost 3999 yuan in an offline computer store.Other e-commerce sellers sell it for 3899 yuan, but you can sell it for 3799 yuan. It means you are cost-effective!

After cost-effectiveness, comes after-sales service!

For some products that are not cheap, such as mobile phones and computers, users must worry about whether the after-sales service can keep up if they encounter problems.

Therefore, Jingjing Mall has very few product categories, but there is only one thing, that is, it is very cost-effective and all come with free shipping.

In addition, the after-sales service is very good, that is... if you are not satisfied, you can return it for a refund within 7 days without any reason. The postage for the return and refund is also paid by Jingjing Mall.

The reason for daring to do this is that Jingjing Reading Network currently does not expect to make money from retail sales of goods quickly, but to cultivate users' trust in purchasing goods online.

The user only needs to make a purchase once, fill in the address, and receive the goods successfully.Then... in the future, trust will arise.

"Jingjing Mall?" Huang Dashan had just finished typing and was about to update, but the website was updated for 15 minutes at noon, after dinner.

It was discovered that a new feature appeared on the website, Jingjing Mall.

You can purchase some products online in the mall, most of which are books.Mainly published books in simplified Chinese published by online novels on this site.For example, the first and second episodes of "In the Snow".

The first episode of Snow shows that there are only 3655 copies in stock, and they are signed editions.

The inventory of the second episode reached 17681 copies, and some signed copies appeared randomly.

There is so much inventory, and the website is not in a hurry. The reason is that the inventory of "In the Snow" seems to be very large, but in fact, it sells out very quickly.In fact, we will continue to replenish the inventory in the future to prevent "In the Snow" from running out of books to sell.

In addition, there are simplified books by other authors.

"My simplified Chinese books are also sold in the mall?" Huang Dashan couldn't help but feel happy when he saw that his novel was also among them.

Well, the title of his book "How to Choose the Girl Next Door Reborn and Your Childhood Sweetheart" was changed to "Reborn Encountering the Girl Next Door and Your Childhood Sweetheart" in simplified Chinese, and it was published in two volumes in simplified Chinese.

The first printing of 1 copies was not sold out.

The website now shows that there are 898 copies of the first episode of his book in simplified Chinese.The second set is 1650 copies.

Huang Dashan was a little ashamed of this... The book didn't sell very well, and the website bore a huge cost to publish it for him!

Jingjing Reading Network usually cooperates with Anhui Literature and Art Publishing House to publish simplified Chinese books, with a minimum of 1 copies.

Too few are boring, and then the website directly purchases 5000 copies.The remaining half is publisher sales.

Under this model, Jingjing Reading Network publishes only twenty or thirty books in simplified Chinese. These are all long novels. As long as the simplified Chinese version can be sold, they will continue to be published one episode after another.

The purchase cost of Jingjing Reading Network is actually discounted to 4% off.

This is the ultimate low price offered by a publishing house. Normally, the wholesale price offered by a publishing house for a best-selling book is 5% to 6% off.For large quantities, the lowest discount is 4% off.

Some channels, such as e-commerce, sell at [-] to [-]% off. Do readers think that e-commerce purchase costs are very low?Wrong. If it is a bestseller, it will probably be purchased at a [-]% discount.Selling books at [-] to [-]% off is definitely a waste of money.

Well, some unpopular books in stock are very troublesome for publishers. Maybe they can be purchased at a low cost of [-]% or [-]% off.

But many e-commerce platforms basically use books to generate traffic.

Attract users to try it out first, buy books at low prices, and gain trust in the platform, and then a wide variety of products will be waiting for users to pay for it!

The platform is not afraid that users will take advantage and subsidize prices, resulting in losses.

Rather, I am afraid that there will be no traffic and users.

As the number of users increases, the product categories will become more abundant, and many unpopular products will also receive orders.

Therefore, e-commerce platforms must have some products and promote them at low prices to attract traffic.Other products are responsible for making money.

Not only online channels, but also offline supermarkets often promote low-priced products to attract people to visit the supermarket. Then, when there are more people, they buy some non-discounted products, which generates profits.

Chapter 3: Who stipulates that novel websites cannot engage in cross-border e-commerce?

Ok?

Suddenly, Huang Dashan saw a coupon on the mall channel, among which tea coupons were worth 50 yuan off for purchases of 10 yuan or more.

In an instant, I couldn't control my hands and clicked to receive the coupon.

After receiving the coupon, not spending it seems like a waste.

"Buy a bag of tea to support me!" Huang Dashan thought for a while and decided to buy a bag of "Wenwen Jingjing" brand Jiangcheng Orchid Tea.

58 yuan per pound, free shipping.

After using the coupon, it’s 48 yuan per pound.

The price is not expensive, just think of it as supporting the website.

Afterwards, Huang Dashan began to fill in the delivery address. It seemed that... this was his first time shopping online. Although he had heard about online shopping before, he had never placed an order himself.

The first time I tried it, it felt really magical.

When it comes to payment, there are many options.

Book currency payment means 100 book coins are worth 1 yuan, and 4800 book coins can buy a pound of tea.

After the payment was completed, Huang Dashan felt a sense of relief because it was his first time shopping online.

I just don’t know, how is the legendary online shopping experience? Will Miss Ou be the courier to deliver the goods to your door?

……

The reader with the ID "Three Tribulations in the Snow" is obviously a Jingjing Reading Network account registered by "Swordsmanship in the Snow".

In reality, "Three Tribulations in the Snow" is the network administrator of an Internet cafe.

Because we are in a first-tier city, Internet access fees are very expensive, and Internet cafes have a lot of game point card recharge services, so the salary for the network administrator is not low, 2000 yuan.

The network administrator is actually very leisurely at ordinary times, that is, he only collects money.Just take a look at the Internet cafe and make sure there are no thefts, vandalism, or other problems.

Usually, he has a lot of time to fish, sitting at the counter and reading novels on the network management computer.

"Huh?" Sanjie in the snow saw the shopping mall function appearing on Jingjing Reading Network.Then, I decided to use book coins to buy two physical books of "Swordsmanship in the Snow".

Although he subscribed to the electronic version, the first episode of the physical book will be signed by Master Liu Mengcheng.

For the second episode, I bought both the first and second episodes. I didn’t have enough physical books, so I felt that I wasn’t up to date.

In addition, there are 50 coupons off every 10 yuan spent on books. "Swordsmanship in the Snow" is 28 yuan per episode, 56 yuan for two copies, and 46 yuan discount after use.

Three Tribulations in the Snow felt that it was not expensive because, for him, this book had commemorative value.

In addition, Sanjie in the Snow has long had the idea of ​​writing a martial arts novel.However, the domestic martial arts publishing market does not have many submission channels, so Three Tribulations in the Snow has not been written.

It seems that the setting of the Three Tribulations Sword Sutra, the protagonist in Snow, inspired him.

A martial arts protagonist who suffers a lot and possesses the magical power of all calamities.He endured all kinds of suffering and abuse, and then he became stronger after surviving the calamity.To put it simply, it is a routine of suppressing first and then promoting. However, if this guy continues to write this, if it becomes popular, the readers will probably be in a continuous cycle of abuse.

"Well, I will study "In the Snow" again later, improve my writing skills, and write my own "Sword Master of Ten Thousand Tribulations"."

Xuezhong Sanjie didn't realize at all that what he wrote was not a pretentious genre, but the genre of continuous abuse.

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