Start earning money as the girl next door

……

2005 11 Month 30 Day.

evening.

Chen Wenwen was a little surprised and said: "There are more than 100 orders? The total order quantity is more than 5000 yuan?"

The e-commerce department of Wenwen Jingjing Company’s e-commerce department ultimately delivers goods to Jingjing Reading’s shopping mall.

"It turns out that the traffic of authors and readers is also traffic. Novel websites can also sell other products!" Yu Weiwei said with a smile, "Books, tea, clothing, these are all commodities that are needed daily. It doesn’t really matter where you buy it, what’s important is that it’s cost-effective!”

"It makes sense!" Chen Wenwen was originally a little worried about e-commerce, mainly because C2C websites like eBay and Taobao have monster-level capital volumes.

Let’s just say that the current B2C websites are Dangdang and excellent, and they are also extraordinary in strength.

For example, Joyo.com, invested by Lei Jun, was sold to Amazon in 2003 for US$7500 million.

Joining Kingsoft is a solution to Lei Jun’s talent accumulation and connections, and provides him with the first pot of gold.

Investment Excellence was actually Lei Jun’s first foray into venture capital. Three years after starting his business, he sold his website for US$7500 million and made a lot of money. It was much more than he had to work hard to run the business. Therefore, Lei Jun’s appearance was later changed. Si, there are venture capital bosses behind it.

Financial proficiency is superior to Rebus' operational and technical abilities.

Amazon actually wanted to buy Dangdang first. When Dangdang sold 1 million yuan of goods a year, Amazon proposed an acquisition of 1.5 million to 2 million US dollars.At that time, Li Guoqing and his wife proposed whether Amazon could acquire 25% of the shares, and the controlling rights should still be controlled by Li Guoqing and his wife. Well, the couple was still in love at this time.

Of course Amazon refuses. What it wants is a controlling stake. What’s the point of investing 25% without a controlling stake?So, without reaching an agreement, I invested in Excellence.

Zhuoyue and Dangdang, these two B2C websites, were actually founded much earlier than JD.com.

One is because it was sold to Amazon and was not adapted to the local environment, which resulted in a low share of the market later.

On the other hand, because Dangdang Li Guoqing and his wife actually have a low profile, they have always been petty and did not expand when it was time to expand vigorously.When traffic is cheap, don’t buy traffic when it’s time to buy traffic.

Too "cost-conscious" and one-hour delivery missed the opportunity to become the leader in the B2C industry.

In essence, the Internet landscape these days has not been settled.

Who stipulates that online shopping refers to websites such as eBay, Taobao, Dangdang, and Joyo?

In essence, the cost of e-commerce websites is very low, which is just a matter of coders writing more code.

The main reason is actually the logistics cost. Well, the other thing is - dare to do it!

Many physical retail giants can actually achieve very low purchase costs for goods, and logistics costs can also be very low in some areas.However, there is insufficient awareness, path dependence, and lack of courage to completely switch to e-commerce platforms.

The biggest characteristic of Wenwen Jingjing's company now is that it dares to try and is relatively capable of execution.

Trial and error at low cost, admit your mistake when you lose!

And now the novel website is embedded in the shopping mall.In fact, some novel websites will try it in the future.

For example, the Tomato website claims to have a revenue of tens of billions, but in terms of the author's royalties, it is not that large.The reason, in addition to the opaque advertising business sharing, is... the e-commerce platform is embedded in the novel website, and shopping is also included in the website's revenue.

In a sense, the novel website’s thinking has been solidified for a long time, and its positioning is to focus on novels, but later, Dianguang tried web games and mobile games.So, who stipulates that novel websites cannot embed e-commerce shopping functions?

In fact, embedding e-commerce functions converts low-value traffic into high-value traffic.

In the future, the Tomato platform will add an e-commerce portal after its user base reaches 1 million.

E-commerce is actually one of the strongest ways to monetize traffic.Readers of a website only read novels, and only occupy readers' time for entertainment, so the value of traffic is naturally not high.

However, if the website embeds e-commerce, even if the e-commerce does not occupy much of the reader's time.

Some readers gradually started reading and shopping, which essentially immediately increased the value of website traffic.

Chapter 3 There are no useless subjects

After eating, Zhao Han met Chen Wenwen and Yu Weiwei in the cafeteria.

Chen Wenwen was in a good mood and smiled: "Guess what kind of reforms Yu Weiwei has made to Jingjing Reading Network?"

"Oh? Tell me in detail! I haven't logged in to Jingjing Reading Network in the past few days." Zhao Han seemed to have not logged in to Jingjing Reading Network in a few days.

After all, I not only have to write a book, but also have to manage many of the company's strategies, so I have let go of many details.

As for most novels these days, Zhao Han feels that the style of writing is too old-fashioned and lacks interest in reading.

"Jingjing Reading Network has launched e-commerce business!" Chen Wenwen said as he solved the mystery.

"Oh?" Zhao Han didn't find it strange, "Do you have an order?"

This kind of cross-border pediatrician, Meituan, a later food delivery website, was afraid that the delivery guys would go to other platforms to read books, which would affect food delivery, so they simply set up a novel channel on Meituan to increase traffic and monetize additionally.

As the most popular reading APP with 1 million daily readers, Tomato.com not only monetizes various ads and monetizes ad-free memberships, but also monetizes paid reading and e-commerce monetization.

For the Internet industry, crossover is commonplace.

Chen Wenwen smiled and said: "On the day it went online, there were probably tens of thousands of IP visits to the mall. One hundred users placed orders, and the sales volume was about more than 5000 yuan! Now Jingjing Reading Network can reach 60 million users with IP visits every day. If it can be converted With 1000 users, each person purchases an average of 100 yuan of goods per month, which can increase sales by about 10 yuan a month. This is equivalent to an additional profit of tens of thousands!"

"That's a bit conservative!"

Zhao Han thought for a while and said, "Jingjing Reading Network's embedded mall has more product categories and is more cost-effective.

The number of shopping users it attracted grew like a snowball!

I think it’s not too difficult to convert one-tenth of the website’s users into e-commerce users.In fact, the number of IP visits to the website is only one-tenth of the paying readers.

If our e-commerce company has cost-effective products, it may also convert free readers into recharge shopping. Since they have already purchased physical goods, they may also subscribe to paid novels. "

"Since Taobao, eBay and Amazon are all buying traffic, it is too expensive for e-commerce websites to place ads and buy traffic. It is ten times more expensive than ordinary website traffic!"

Yu Weiwei said slyly, "If we were an e-commerce website and advertised on HAO123, the advertising fee would be more than 3 yuan a month now.

However, novel websites only cost one-tenth of the price!

Buy advertising space for novels and join some e-commerce business!Just the cheap purchase quantity is enough for us to take advantage of it! "

"Good analysis!" Zhao Han clapped his hands and said, "Originally I thought, Mr. Yu, you are a liberal arts major with a media degree and may not understand the Internet, but now I worry too much!"

"Boss, do you discriminate against those who study media?" Yu Weiwei deliberately looked sad.

"If I were to be a news portal and recruit reporters and editors, I wouldn't recruit people who majored in journalism and media. Instead, your science and technology journalism would have to have an academic background related to science and engineering, and your military reporter would have to have an academic background related to science and engineering, and preferably a military fan. You, a financial journalist, are more reliable if you study finance and economics than those who study journalism, right?" Zhao Han said truthfully.

"Really! I cried to death...To be honest, what I studied was probably the most useless major!" Yu Weiwei said with a smile, "At that time, I actually wanted to learn Chinese or history. My mother said, learn this with me. After severing the relationship between mother and daughter, I later felt that it would be okay to major in journalism and become a reporter or editor after graduation, so I enrolled in the journalism major.”

“Everything you learn is useful!

In the instant Chinese department, you will learn article analysis and summary, writing skills, and writing of various types of articles.

These writing skills can actually be applied to all industries across industries.

History... Well, as a history subject, writing historical time travel online articles has a disciplinary advantage over other authors! "Zhao Han smiled.

"I know people who study history and write online articles. A Yue, the author of Jianjian's "New Song Dynasty"! The writing is very good, but too slow!" Yu Weiwei also constantly pays attention to the leading authors of friends and businessmen.

What if...she meant what if, there was a chance to poach some of the top authors from some friends?

Therefore, we also pay attention to some leading works from outside stations, such as A Yue from "New Song Dynasty".

There aren't many good sword-and-sword history games, and A-Yue's "New Song Dynasty" is an exception.

“So, useless and useless subjects!

Subjects provide a perspective on the world. Even if you forget the knowledge, this special perspective will be of endless benefit!

You can see what others can't see, and you can recognize what others can't!

Others have overlooked the information, but from your professional perspective, you can see something valuable! "

Zhao Han said, "Many business leaders watch Xinwen Lianbo every day. Why, their time is precious, they only watch the most important news, and they understand the changes in the news... They can see scene by scene what it was like before and what it is like now. how!

Changes have occurred, are they directional!

Once it is discovered that it is a directional policy, for example, continuing to encourage a certain industry, or even having a long-term national supporting strategic layout, then the big guys will go in and seize the opportunity!

As for those big guys, your ability to collect information and understand information is actually your area of ​​expertise! "

Disciplines such as journalism and communication are actually both useful and useless.

The reason is that the news category does not teach people knowledge about other industries, such as politics, military, technology, entertainment, finance...anything involving specific news types requires relevant subject background.

Therefore, most journalism industries simply do not recruit people majoring in journalism and media, because...it is indeed possible that those who study journalism will be useless.

Many liberal arts subjects are useless, mainly because they need to be combined with knowledge from other subjects to be effective.

News media is probably this kind of profession.You specialize in journalism and loneliness, but if you have a background in other disciplines, you can bring some advantages.

I have experience in many developed countries overseas, but I did not major in journalism as an undergraduate.Generally, it is an undergraduate degree in other subjects, followed by a master's degree in journalism.

Due to the massive enrollment expansion in China, many schools have rushed to offer many subjects that their own schools do not have advantages in, especially liberal arts.

Since liberal arts subjects do not require various laboratories and equipment, have low investment costs, and can recruit students quickly, many universities have opened a lot of useless majors in order to expand enrollment.

In essence, it is not that the subjects are rubbish, but that some schools have expanded their enrollment in order to expand their enrollment, resulting in poor academic standards.

There is no completely useless subject. Any industry knowledge or subject knowledge provides a perspective on the world. Even if you are not engaged in this major, it is still affecting your world view and perspective on the world.

For example, if you study computer science, finance, history, or any other professional background, if you look at the world based on your own subject background, you will always be able to see some laws of the world that others cannot understand.

You can keenly discover changes that others ignore.

Studying journalism is actually...well, it is also intelligence collection and intelligence analysis, which is a prerequisite subject for the espionage profession. A lot of knowledge comes from espionage training courses.

The best learned and top journalism talents are not in the journalism world, but in the intelligence community.

Of course... they are business bosses and senior managers. They have strong analytical skills on some news related to the economy and industry, which is actually a kind of productivity.

Yu Weiwei had a sudden realization, but actually... she didn't realize much!

Chapter 3: Offline stores must also learn to do e-commerce

Wenjing Computer City.

Chen Wenwen came to the Computer City and found Feng Guilan: "Aunt Feng! Get an office on the second floor of the Computer City to do e-commerce business."

"E-commerce business? Is it the kind that Wenwen Jingjing Company sells tea?" Feng Guilan asked.

"Yes! However, we mainly sell electronic products here!" Chen Wenwen said resolutely, "I will send a few people over to do business. If there are online orders, you will supply them. The supply price, the computer city will not lose money, and the balance of electricity The profit between the commercial business and the computer city business.

When the employees of Computer City have mastered the e-commerce business, let Computer City do its own e-commerce!

All our employees must take turns to master e-commerce skills. What is going on between traditional retail and e-commerce? They must be proficient and non-contradictory!

From now on, our employees in the e-commerce and retail business departments will be the same. E-commerce is a must-have common sense and skill for everyone!

The future business model is an era dominated by e-commerce. Not knowing e-commerce is equivalent to not knowing how to do business in the future! "

"That's a good relationship!" Feng Guilan said with a smile, "I've always wanted to do online e-commerce, but I just didn't know much about it and was too embarrassed to mention it. Now, Wenwen always sends someone to teach me, it's really great!"

"That's it!" Chen Wenwen said with a smile, "At the beginning, e-commerce will test the water on a small scale. First, we will quietly test the water on Dudu.com's mall channel, and then expand the scope later."

"I don't understand much about online business, Mr. Wenwen, just do as you say!" Feng Guilan was not too stubborn.

Well, in fact, she is only stubborn in the business field she is familiar with. If her experience feels that this is better, if you insist on coming up with fantastic ideas, Feng Guilan will go up and quarrel.

If we lose the argument, we may start a fight.

Chen Wenwen and Feng Guilan implemented the e-commerce of Computer City neatly.That is to say, in the early days, we first used the supply from the Computer City to put gadgets such as headphones, keyboards, mice, and USB flash drives on the Jingjing Reading Mall.

The user groups of Jingjing Reading Network are mainly readers and authors, so the products on the mall soon included computer peripherals such as mice, keyboards, headphones, and USB flash drives.

The reason why we don't directly purchase the complete PC and hardware is mainly due to the difficulty of after-sales service in other places.

Gadgets like mice, keyboards, headphones, and USB flash drives.

If there is a problem, you can return or exchange goods through express delivery. Returns and exchanges are automatically bundled in the backend of the mall. With an express company that has signed a long-term low-price express delivery agreement, the express delivery cost is reduced to 8 yuan.

The 06 yuan express delivery price after 8 is a price enjoyed by almost all e-commerce companies, and some express delivery is even lower.

But the current price of 8 yuan per order is not very popular, but it is not enough for the express delivery company to lose money, and there is still a certain profit margin.

Therefore, with this price backed by a large number of orders, some private express companies are naturally willing to sign contracts.

No matter how thin the profit is, you still make money.

However, for the time being, the price is required to be kept confidential, not to be promoted to the market, and the express delivery fee is much lower than the market price.

……

The young man with the online name "One Shot No Blood" can be regarded as an old user of Jingjing Reading Network.

However, he is not a fan of "Swordsman in the Snow" and he doesn't read much about martial arts.Unexpectedly, he was attracted to it in the first place because of several urban rebirth articles on the website.

Now, I have always been a fan of urban rebirth books, and occasionally read novels with historical time travel themes.