Start earning money as the girl next door

Then, almost at the same time, 56.com, Tudou.com, Exciting.com, PPS, and PPTV were established one after another, developing almost at the same time as Yingjiang’s video website.

However, it is unbelievable that the first formal video website in China was LeTV.

In November 2004, LeTV was established in a low-key manner. Jia Yueting was not suffocated by his dreams like later generations, and he did not return to China next week.LeTV was established more than three months earlier than YouTube.

Then, YouTube gradually developed into a stable and profitable video giant by virtue of the relatively expensive traffic value of Eagle Sauce and the patch advertising model.

Domestic early video websites died one after another because the value of advertising traffic was relatively low, and websites based on the pre-roll advertising model died.Well, advertising revenue cannot even offset the bandwidth server cost for users to watch videos.

Then, China saw Netflix’s paid membership model. Websites that felt that pre-roll advertising was a dead end later switched to a paid membership system.

However, the price of domestic paid membership is much cheaper than the paid price of Eagle Sauce. In addition...domestic film and television copyright prices have subsequently skyrocketed, so that iQiyi has launched a paid membership model. After becoming the main player, the video website is still losing money!

Not all of them lose money!

There are two outliers who were actually making money before LeTV was suffocated by their dreams.

The model for making money is very simple. Buy a large number of film and television rights, movies and TV series at a low price. LeTV has bought more than 2000 movie rights and more than 4 TV series rights. .

Many copyrights are still in the era of piracy. Exclusive online copyrights were bought at bargain prices. In the future, other video websites that want to release these copyrights will have to find LeTV.

If LeTV didn't mess around with itself, it would be able to count the money in a sack with its hoarded copyrights.

But Boss Jia chose to challenge difficult moves, and the more he played with the PPT, the bigger he became. Finally, he lost his ability, and then began to equate it with the joke of "returning to China next week".

What Zhao Han appreciates is that Boss Jia has been hoarding copyrights since 2005, if he has always insisted on this path.If they don’t burn money randomly and only rely on hoarding traffic copyrights to make money, then LeTV’s structure should be second only to Youaiteng.

And how much money did Uaiteng burn?The financial backers behind this are losing money and have to pay money year after year. After all, the sunk cost is too high.

Moreover, it is a consensus that video websites will make money sooner or later, and it is the right direction in the long run. The accumulated money burned by giants in this track has exceeded 2000 billion yuan. The money behind the tearful continued milking of video websites Dad, my intestines are probably turning green. If I had known it would take at least ten years, it would be better... to enter again after more than ten years!

The method of entering early and losing less money is the method of hoarding copyrights that LeTV used in its early days.In the early days of Internet video websites, they only valued users and did not pay attention to copyright.

Companies that hoarded copyrights earlier can become invisible giants!

As long as this model lasts until after 2010, when the copyright protection of video websites begins to be officially legislated, well, it may be difficult to uproot those pirated websites, but... can you, the giants of genuine video websites, survive?Pay me the money quickly and bring it to you!

At that time, the best business model was to hoard a large amount of cheap copyrights early on and collect royalties from giants like Youaiteng!

There were reports in later news that the price of video copyrights increased by seven to eight thousand times at its peak.

The online copyright of an unpopular movie bought for 8000 to 10 yuan later was easily worth several hundred thousand yuan or even millions of yuan.

For a TV series, the online copyright in the era of piracy may only cost a few hundred yuan per episode.But later on, no matter how unpopular the TV series was, it was no problem to sell an episode for tens of thousands of dollars.

After thinking about it, Zhao Han still felt that the copyright should be hoarded!

Video website, start it!

And the eagle and the rabbit are blooming!

"Brother Xiong, I, Zhao Han, have an entertainment-related PPT. Crossing the eagle and rabbit, starting a business at the same time!" Zhao Han saw the new direction and couldn't help but call up Xiong Xiaoge's mobile phone number, "If it works out, I estimate that the future will be a revenue of more than tens of billions of dollars a year, a valuation of hundreds of billions of dollars, and the Internet will subvert the traditional Hollywood level!"

Zhao Han’s PPT is based on the pattern of Netflix in later generations.

"Hundreds of billions of dollars? You... haha!" Xiong Xiaoge asked, "You can tell me, if it's reliable, I can invest! But don't expect to get much, IDG is not SoftBank, you can get it with a PPT A few million dollars is a lot! We are generally very cautious and invest mainly in small start-up projects. For some projects, even if they become bigger in the future, we may... transfer the shares very early and realize them."

"What a creative idea I have! My Internet videos are in different countries and languages, and are deployed in different markets. In order to prevent Yingjiang from starting a business in Silicon Valley and having PPT copied by countless countries, our layout is like this...the two big ones, planting flowers and Yingjiang, will be laid out first! The largest quantity is the biggest The market is synchronized, and then, countries such as Japan, South Korea, Germany, and France, developed countries with tens of millions of people, also do it!" Zhao Han said, "Branches in different countries authorize each other's copyrights. Then, the user value in different regions The difference is that during the period when local users are growing and valuations are growing, venture capital investments that are willing to take higher risks are constantly attracted! Then, whether it is selling the equity of the local branch or holding it until it is listed, it can be done! Eagle As for sauce, I think Hollywood’s capital is relatively powerful, but I can’t handle it because the water is deep. Therefore, I keep selling and selling equity all the way. I go through the process of valuation along the way, earn money for asset appreciation, cash out and leave, and the industry is given to the local people. Capital, local capital can threaten the future of the province, to the extent of forced buying and selling, or selling at low prices."

On the Yingjiang side, at best, they are local interest groups that use rules to force you out. They can even drag you out for time and file lawsuits.

Delaying time is not enough, well, at least you can still sell the assets and recover some capital. It will not be like the Curry Country, where you just grab it if you like it. It is about money or not. Anyone who invests in the Curry Country does not belong to the Curry Country. assets?What kind of law is illegal? If Curry Country makes a law on the spot, it can go back 50 years, and the law can go back to the past. I wonder if you accept it?

Curry makes money, curry flowers, one wants to take them home, the graveyard of foreign investment.

There are many ways to squeeze out Eagle Sauce, but if you are wise, don't think about permanently occupying the Eagle Sauce market. Instead, you can get a lot of rewards by arranging your retreat before making a layout.

Chapter 343 Zhao Han’s Video Industry PP

Now we are building a website like YouTube. On the one hand, we cannot become the originator, and it is also too late.

In addition, the YouTube business model website can be profitable in Yingjiang, mainly because it has a high per capita GDP, coupled with the population size, and the price of video websites selling traffic is higher, so the price of YouTube’s post-selling Video websites with advertisements will make profits earlier in the Eagle Sauce market than Rabbit.

However, since YouTube will be available this year, Zhao Han does not want to not develop this platform first.Mainly, there were too many YouTube model platforms in 05, and most video websites seemed to want to follow this business model.

For example, the flower gardener's video website has brainlessly followed the YouTube model, and probably didn't even use a calculator to calculate costs and income clearly.Of course, most of the Internet companies these days do not keep accounts. They seem to think that the Internet does not need to make a profit, and does not need to calculate costs and income. It seems that the more losses there are, the more glorious it is. As long as you gain users, you do not need to make profits.

But this idea is actually very one-sided.

All business models must eventually settle accounts.Even if you are losing money, you have to figure out when the loss will be turned around, how long it will take, and how much capital it will take.

Zhao Han has settled this account and conservatively estimates that it will take more than ten years before he can hope to make a profit.

This is still based on the fact that you can buy a large number of cheap copyrights at low prices in the early stage and don't be afraid to buy a large number of sky-high price copyrights in the later stage. This is only possible.

Therefore, Zhao Han is planning to build a paid video website first, which will not only pay for members, but also pay for each movie or TV series or animation episode.

"My inspiration comes from China's Internet paid novel business model."

Zhao Han said plausibly, “Novel can be read on the Internet for a fee per chapter, so of course movies, TV series, animations, etc. can also be read!

Because the market size is larger... Now, no one is doing it, so online copyrights are not expensive. You can acquire some copyrights at low prices. You don’t need the latest copyrights. In fact, not all copyrights of some old movies and TV series are The audience has all seen those classic old dramas and movies!

As long as the film library is large enough and the cost of online viewing is cheaper than purchasing video tapes and CDs offline, then there is a high probability that there will be a market!

In developed markets, not only are paid subscriptions expensive, but they also have the advantage that there are a large number of copyright giants. Due to constant prosecutions over the past hundred years, piracy has become very rare.

Use a large library of cheap unpopular and old films to build an online film and television copyright library, and later you can invest in some brand-new film and television works to attract traffic to the platform.

There are constantly hits and word-of-mouth masterpieces. After introducing traffic, they rely on a large library of unpopular films to expand the consumer market.

In essence, traditional TV programs have fixed content and cannot be freely requested based on audience preferences.Our model is definitely a hugely disruptive experience compared to TV stations.

Therefore, once we get started and build the largest film library in the world, we can create an online Disney in the future! "

"Haha, Zhao Han, you told me so much, but you didn't do it yourself. Aren't you afraid that I will take out your ideas and let others do it?" Xiong Xiaoge couldn't help but said with a smile.

It often happens in the venture capital industry that an entrepreneur told the venture capital about a certain PPT, but the venture capital did not invest in him. Instead, he told other entrepreneurs the key points of the PPT and asked other entrepreneurial teams to do this business.

This kind of behavior is actually very common in the venture capital field.

"Brother Xiong, there is nothing I can do if you want to do this! But from time to time, something will pop up in my mind that no one else in the world has done. The pattern is often very large, starting with hundreds of millions of users. , the pattern is bigger, maybe the global Internet has more than one billion users! Every idea I have to change the world will make the pattern bigger and bigger!"

Zhao Han said, "If you take away my creativity, it doesn't matter whether others are as good as me. After taking one away, it will be difficult to get more of my creativity! Once I lose it, Trust in others, in the future, I’m afraid...many projects that I think are more promising will not go out to find people to invest!”

"I'm just kidding! I'll look for you after the New Year!" Xiong Xiaoge said, "I'm celebrating the New Year in my hometown!"

"Oh, okay! Let's get in touch after the Spring Festival!" Now that Zhao Han encounters a money-burning project, he grabs venture capital investors.

Xiong Xiaoge was the first venture capitalist Zhao Han met, so he naturally caught a sheep first.

Zhao Han did not believe that Xiong Xiaoge had no selfish motives for the entertainment industry. The reason was simple. Mr. Xiong’s wife was originally a domestic actress, and later became a Hollywood production director and opened her own company.

Later, Xiong Xiaoge invested in a bunch of projects in the film and television industry that had little to do with the Internet. Venture capital almost turned into entertainment investment, such as Hollywood's Legendary Pictures projects and some of Zhang Yimou's later blockbusters.

The return rate of investment in this circle is far less than that of the Internet. Zhao Han doesn't believe that Xiong Xiaoge doesn't understand.

But he later invested in a bunch of entertainment projects, probably to take care of his wife's career.

Use your own resources to make your wife happy.This can also explain that later Xiong Xiaoge was inexplicably enthusiastic about investing in a bunch of film and television projects, and the real eagle and rabbit blossomed. He not only invested in the equity of film and television companies, but even made specific movies, such as some of Zhang Yimou's movies, and IDG later invested in them.

This is the act of using the company's investment to pave the way for his wife's career in the film and television industry and to make connections.

In essence, it's nothing... After all, those investments that are a bit selfish, on the whole, don't lose money, but they don't make much, and there are actually explanations for investing in more people.

Zhao Han actually doesn't mind, selling some favors in the future.

For example, to purchase the film and television rights invested by Xiong Xiaoge's wife's company, well... the money will be given to Zhao Han by Xiong Xiaoge's venture capital investment, and Zhao Han will then do favors and deliver some benefits to Xiong Xiaoge's wife's company.

……

"Jingjing, I have a project, an online video website..." Zhao Han opened LeTV first, fearing that Chen Jingjing wouldn't understand.

Then, he clicked on a video program, an early old movie, an old movie made before Zhao Han was born. When he was a student, he was organized to go to the cinema to watch it.

The focus is not on movies, but Zhao Han asked: "It shouldn't be difficult to develop this kind of video website, right? I did some research and found that the video playback is based on the FLV video format. After installing the FlashPlayer plug-in, you can browse the video content. .”

Many people think that such a powerful product as a video website is the contribution of YouTube. In fact, this type of website only carries out some business model innovations based on existing technologies.

What is really cool is the FLV video format. This video format is compatible with a bunch of mainstream video formats, allowing WEB pages to start playing videos. Because of its stronger compatibility, it quickly became mainstream.

Not only YouTube uses this format, but also a bunch of video websites such as LeTV, Tudou, Ku6, etc. all use the FLV format to play videos.

The predecessor of this technology can be traced back to the browser plug-in written by Jonathan Gay in 1996.After that, this plug-in was continuously iterated, and gradually it was able to play videos and even play mini-games.

Many years later, the FlashPlayer plug-in gradually became infamous because most of the fancy web page advertisements could only be run by the FlashPlayer plug-in. If you uninstall this plug-in directly, many advertisements would suddenly disappear.

This plug-in has accumulated more and more problems, and its user reputation has become worse and worse. More importantly, using this technology requires paying patent fees to Adobe, and the later open source H5 format is patent-free.The Apple Joe gang leader first removed the Flash plug-in from Apple's software ecosystem in 2010. In 2015, Google also banned the Flash plug-in in its browser. The major giants basically pronounced the life cycle of this technology to be irreversible. Seeing that the situation was over, Adobe also stopped updating and maintaining this technology. Gradually Only then gradually became the tears of the times.

And now, in 2005, this thing is advanced productivity!

Because, represented by YouTube, there are a large number of video websites, all of which are Internet application products developed based on this technology.

"Hmm..." Chen Jingjing thought for a while, "It should be possible, but the company is developing too many projects. This project is not difficult, but it is short of people."

"Just recruit whatever talents you need!" Zhao Han said, "Get the project started, and I will sell PPT later!"

"..." Chen Jingjing said, "Are there any venture capitalists willing to invest?"

"Be prepared with both hands. If you have investment, go big. If you don't have investment, go small!" Zhao Han simply made a prediction, "The biggest problem of video websites is the server cost and bandwidth cost required to play videos, which are very expensive! For the time being, domestic video websites It’s not easy to make money. Well, even if you do it in the Eagle Sauce market, you still need to wait for some years before you can make a profit! It’s actually not worth it to earn users by showing users videos now. The cost of maintaining current users is hard to survive. The profit turning point has arrived, and some have survived. Domestic video websites have no hope of making money from users or advertising traffic in ten years!"

"Then why are you so anxious to start a video website?" Chen Jingjing asked curiously.

"Hoard the copyright of genuine film and television resources! The current Internet copyright protection in China is very poor! Because of piracy, the copyright is worthless! Especially some old dramas are even less valuable. Buying some film and television drama copyrights can cost thousands or tens of thousands of dollars You can buy it, even cheaper than the copyright of current novels!”

Zhao Han smiled and said, "So, this is a huge opportunity! Once the country pays attention to copyright, then the copyright laid out in the early stage will become a fragrant steamed bun, and it will have the same value as the traffic, and the value will increase hundreds of times and thousands of times. possible!

At that time, copyrights were sold to some giant companies in the same industry. Whether those giants had big bosses or venture capital behind them, they were definitely not short of money. We are not competing for first, second or third place, but if they want to compete for ranking in such a large market, they have to Pay royalties for our copyrights!Then, through authorization, you can make profits first! "

Chapter 344 Layout

"Now, although the video website's format of broadcasting film and television content is different from that of the novel website, the business model is still the same."

Zhao Han said, "The biggest difference is not only the different audiences for movies, TV and text, but also the cost of server hardware and bandwidth. Internet traffic is expensive now, so I set up a video website in China and bought a lot of film and television copyrights. The on-demand service is no less than 5 yuan per episode. TV dramas cost two to three yuan per episode, and animations... well, they can also be purchased. The on-demand service costs one yuan per episode, and the duration is half as long as the TV series."

"With such an expensive price, netizens will probably watch pirated copies." Chen Jingjing couldn't help but smile.

At this time, why are various download software on the Internet, such as Xunlei, so popular?

In fact, it is mainly about downloading film and television resources, which are basically piracy.In 05, there were no genuine paid film and television resources on the Internet around the world.

"I didn't let anyone see it. The reason for the high price is that servers and bandwidth are expensive. I don't want people to see it." Zhao Han shook his head. "In the future, one bandwidth and server hardware prices will decrease. The other is that domestic consumption power is increasing. This price There will be people watching it in the future, but for the time being, the main focus is on purchasing domestic copyrights.

The reason why we need to build the website for the Eagle Sauce Market simultaneously is mainly to build a video website for a national market, and to build multiple websites in different regions around the world at the same time.

On the Eagle Sauce website, I plan to gradually sell the equity in exchange for cash. In addition, I will maintain a cooperative relationship. After the market develops there, I can sell the copyright to the Eagle Sauce market. "

Chen Jingjing couldn't help but laugh and said: "You are eating more than one fish!"

"Of course!" Zhao Han knew that the geopolitical environment would change in the future. To simply use Zhang Zhongmou's words, globalization is dead.

If the Eagle Sauce industry is to become the number one in the industry, it does not even need to be number one in the industry. As long as it has a certain market size, it will definitely not be able to maintain it.

It's better to take advantage of the good environment. The entire world's capital is still immersed in the dream of global economic integration. Yingjiang is not as unconfident as he was later. He feels that he is clearly the biggest beneficiary of global economic integration, but others have also benefited. I felt like I was at a loss.

As the Nasdaq valuation bubble continues to be inflated and PPT becomes more and more expensive, we continue to take advantage of the continuous development of the video industry and the rising valuation to sell equity, from a major shareholder to a minority shareholder.But I still keep a part of it, mainly to keep losing contact with the overseas branches I founded.After that, if I want to sell film and television rights to the Eagle Sauce Market, I should still use overseas subsidiaries where I can exert influence.

The main business models of video websites in the future are pre-roll advertising, membership payment, and finally, there will be one more model - live streaming with goods!

The last live streaming model for bringing goods came out the latest and has huge commercial potential. The reason why it came out last is because the bandwidth cost of live broadcast is very expensive. Later, after the bandwidth price dropped, the live streaming mode of bringing goods could be feasible.Douyin and Kuaishou have switched to the e-commerce track by relying on live broadcasts to bring goods.

Among the three major models, the first pre-roll advertising model has already been developed by YouTube this year, and there is no need to do it again for the time being.

As for the paid video model, LeTV was the first to develop it in China.Overseas, it was a few years later that Netflix began to belatedly come up with the Netflix model.

The reason why it is called Netflix mode is not LeTV mode.The main reason is that the strong are respected. Netflix's market size is large, while LeTV's market size is small.So even when LeTV launched the paid video model, Netflix had not yet entered the video website business, but later it was still believed that Netflix had developed a paid video model.

Netflix, founded in 1997, actually started out as an online DVD disc sales and rental business, similar to Amazon's e-commerce business. However, Amazon initially expanded from books to full-category BC2 e-commerce.

Netflix has always only sold and rented DVDs.Until 2007, Netflix made a new strategic decision-to enter the streaming media business and play movies and TV shows online instead of selling and renting discs.

Because most of YouTube's content is created and shared by non-professional ordinary people, it is mainly pre-roll advertising content.

Netflix, on the other hand, broadcasts well-produced film and television content by professional film and television institutions. Under the mismatched competition, it quickly became a great success.Gradually, the Netflix model has become the second route in the video industry.

Zhao Han’s goal is to take the Netflix route first, and he wants the Eagle Sauce Market to take the Netflix route in advance.

This leaves Netflix with nowhere to go, well... Actually, Netflix can still transform into e-commerce and get involved with Amazon!

Historically, Netflix thought that it was an e-commerce company at first, but its transition to the paid video industry was an accident. At least at this time, Netflix did not want to do paid videos.

"Now we prioritize the development of the Weibo website and then start building the video website after the holidays!" Chen Jingjing said.

"Okay!" Zhao Han couldn't help but hold Chen Jingjing's hand and said, "Having Jingjing in command is so reliable!"