Sometimes, it's not just about how much money you make, but... mastering more funds and resources, and reshaping part of the world according to your own will. The changes in the world have something to do with you.

This idea is the goal that has inspired countless people from ancient times to the present.

Just in a different direction.

Some people want to leave a name in history, some want to be rich, some want thousands of troops to sweep across the battlefield, and some want to discover the laws of the world and contribute their own new knowledge to the accumulation and progress of human knowledge.

These dissatisfactions and ambitions are not only the cause of chaos in the world, but also the driving force for the progress of the world.

"Aunt Jiang, I will reduce my workload year by year."

Zhao Han smiled and said, “Before you turn 30, you can work hard and see what height you can reach in the world.

I have seen a lot of opportunities. If we don’t fight for them, foreign companies will seize the opportunities. We will be a step too late in new fields. For me, we will lose wealth. For the country, we will compete in the world. Some advantageous industries are missing.

People with long-term vision and ambition can give it a try!

In the future, if you feel that you can't keep up with the times, you can stop and take a rest!

What's more, even if you lie flat, like the lying young people in small towns, playing games to go about your day, playing games consumes a lot of energy and brainpower, and is as tiring as working!

Instead of doing this, it is better to play a game called entrepreneurship, which is much more interesting than the online games played by young people today. "

"Listen! Wenwen, Jingjing! Compared with Zhao Han, you are far behind!" Jiang Xiaoru felt inexplicably proud of Zhao Han.

"Mom!" Chen Jingjing and Chen Wenwen were both a little jealous.

Zhao Han next to him was teasing Chen Yiyi with candy... When Chen Yiyi was carefully preparing to lick the lollipop, he suddenly hid it. After teasing it a few times, he almost cried, and then he licked the lollipop for her again. lollipop,

Then, the cute baby smiled again.

A one-year-old child's thoughts are so simple.

After feeding her with candies, Chen Yiyi gradually became more intimate.

Sometimes, the reason why adults like to play with children is because they envy them. This is a simple thought.

As an adult, it is so simple to never go back to the past and never be as happy as before.

Later, people's threshold for happiness satisfaction becomes higher.

When I was little, maybe a candy would make me happy.Then, move up to toys and game consoles.

Later, there were more and more goals and more and more wants. When some of the wants were satisfied, new desires would arise. The desires were never-ending, which was indeed very scary.

Chapter 358 The Beekeeper

On August 2, the weather was fine.

The temperature is around eight or nine degrees, and the sun is shining slightly, which makes it quite comfortable.

Zhao Han, Chen Wenwen and Chen Jingjing were in the town looking at tea gardens and bee farms.

Take a break and look at the natural scenery.

One side is to inspect honey production.

Tea gardens and bee farms are far away from residential areas and farmland, and are located in mountainous forests.

It is originally a nature reserve, so the honey is not contaminated by various chemicals.

"Uncle Yang, how many beekeepers are there in our town now?" Zhao Han took the honey from beekeeper Uncle Yang and took a sip. The natural honey was very sweet.

"There aren't many anymore. When there were more, there were fifty or sixty households. Now there are only a few households, probably less than ten."

Uncle Yang said, "The main reason is that we don't make money. You see, a group of bees produces about ten kilograms of honey a year. Normally, we only need to raise a group of thirty or fifty. The average per capita production of honey in a year is 500 kilograms, which is pretty good."

How much does it cost per pound? If you charge it outside, it’s 2 yuan.Local villagers sell it for 5 yuan.

Earning only 2000 yuan a year is worse than farming!

If you don’t make money, there will be fewer beekeepers, that is, there is nothing you can do... The land allocated to your family is small, and the town has allocated beekeeping sites. If you don’t keep bees, you will have to suffer from the northwest wind.

I am doing quite well, raising about eight to nine hundred catties a year, and occasionally I get a good harvest of about 1000 catties!In the past, I could earn up to 4000 to [-] yuan, but now it’s not as good as every year!day! "

"Uncle Yang, if you guarantee the quality of your honey and export it to EU-level standards, I will give you as much honey as you produce this year, no less than 3 yuan per pound. If the business is stable in the future, I will give you a minimum guarantee every year based on market sales. The price will not fall, it will only rise! The quality can only be said to not be lower than the standards for export to the EU," said Zhao Han.

"You collect honey and sell it to Europe?"

Uncle Yang showed surprise, "These people in Europe are evil! In the 80s, they deceived domestic beekeeping. At first, it cost six yuan per catty, or even eight yuan per catty."

As a result, the more you mess around, the more you go back, and it becomes less and less valuable!

The reason is that too many people in our country have been deceived into beekeeping, and people are constantly demanding this standard and that standard. When there was no EU before, it was a little better. Now, there is something wrong with the establishment of an EU! "

Zhao Han smiled and said: "I don't sell to Europe, I sell to the domestic market! We should also try high-quality honey in China! If the domestic market is developed, more than one billion people in the country will drink honey. If the price gradually reaches More than 30 yuan! The price of honey has risen, so you won’t be scorned by the foreign devils!”

"Yes! The honey collected by these foreign devils is very cheap, and the price increases a hundred times when sold to the European market!" Uncle Yang hated it with itch, but there was nothing he could do about it.

Because the market belongs to others, and the pricing power belongs to others.

If someone sells your honey for 50 euros per catty in the market, it will not affect their purchase of your honey for 2 yuan per catty.

You have discovered the huge price difference, and you must be thinking, if I can sell it to the European Union, the United States, etc., even if it is half the price, it will be a huge profit!

This idea is good, but very naive.

According to the theory in the textbook, the honey market price in Europe and the United States must be constantly falling under the dumping of low-priced honey. The price is not a hundred-fold difference. At most, it is because of tariffs, logistics and transportation costs, there is a several-fold difference. Remarkable.

However, for this hundred-fold difference, the price difference has not changed much.

The price in the country of origin is extremely low, while the selling price in the end retail market is extremely high.

Not just honey, but also clothing, shoes, and any other product imaginable.

The difference between the ex-factory price of production and the price in the consumer market is ten to hundred times, and it exists objectively.

And if you want to maintain such a high price difference, you naturally rely on various barriers and rules.

What are the Eagle Sauce standards, EU standards, and certain standards that prevent you from entering directly?In essence, it is a patch to the free trade promoted by word of mouth and a standard barrier built up.

You cannot enter the local market and can only find local partners.

Then a good person will take the lion's share. He will buy your product for 2 yuan, and he will sell it at the market price of 50 US dollars or 50 euros. Just ask you whether you accept it, right?

If you don't accept it, then they will continue to look for domestic and international suppliers who are willing to accept this price based on their so-called comparative advantage.

There are so many poor countries in the world, and poverty means that certain labor-intensive products are supplied at extremely low prices.

For example, the supply of honey mainly involves labor costs.Exporting honey at low prices is based on low prices when beekeepers are willing to do it.

But now... the domestic economy continues to develop, and overseas importers are suppressing prices. In fact, domestic beekeepers are not willing to do it!

Zhao Han feels that the production capacity of this honey is a huge benefit.In the short term, the output is very large, so the purchase price is stable.

The price of honey in the domestic market is far different from that in developed overseas markets, but there is greater potential for price increases... both in terms of the quantity of honey consumed and the price of honey.

The reason for such a prediction is also very simple.

In the future, the price of relatively high-end local honey in China will probably reach half of that in developed countries.

The current domestic market price of honey is about one-fiftieth of that in developed countries.

The price has increased by more than 20 times in more than ten years, so...it is definitely right to be bullish on honey now in the long run!

The main reason why it can continue to rise like this is that the current price is too low, and the domestic market has gradually developed.

Otherwise, from the 80s to 2005, the European Union, Japan, South Korea, Eagle Sauce and other markets have been suppressing the export price of honey from flower growers, simply by giving you overcapacity first.

Then we build market barriers based on various local product market access standards. If we can't sell to that market, we can only accept the low price they offer.

This method... is essentially the most cruel exploitation of poor countries by rich countries!Because you are poor and have overproduction that cannot be digested locally, so if I buy your products, I can get a lower price.

Well, there is another factor for the future increase in domestic honey prices...the rural population is decreasing, and there are not so many beekeepers.

The exporter’s current purchase price is 2 yuan per pound, and Zhao Han gives 3 yuan!

If you get it to the market and sell it for 20 a pound, it’s still very profitable!

As for...

Can’t sell honey?

joke!

The IP of the tea girl has already been manipulated. Could it be that we can’t speculate on the beekeeper girl?

In essence, Zhao Han feels that honey is even better than tea.

The reason is that there are even fewer honey brands, and beekeepers are scattered and lack the climate.Otherwise, the price would not have been suppressed to a level lower than the export price in the early days of reform and opening up!

The reason is that people know how to operate, and the one with the lowest price wins!

Constantly selling the lowest price forces you to engage in cruel price wars in order to sell.

Chapter 359 Honey should take the high-end route

At this time, the honey industry has almost reached the point of being unprofitable. When the wages of urban workers in China continue to rise in the future, it is estimated that not many people will be willing to work in the beekeeping industry.

The only way to survive is to develop your own brand and focus on the domestic market.In the future, even if we export, we will do so under our own brands, rather than as a bunch of beekeepers negotiating prices with purchasers.

In fact, even more than ten years later, domestic honey exports still rank first in the world, with an export price of US$1.7 per kilogram, half of the world's honey export price.

What is unbearable is that the price of imported honey is US$20 per pound, which is 8 times the world’s average price of imported honey!

This pattern... Zhao Han really felt speechless. Not to mention other things, there was only one thing. The price of your exported honey should not be so ridiculous. The world average price should be fine, right?

As a result, we still managed to achieve an operation that is half the world’s average price of honey.

The honey market is too small. As long as you have a little capital, you can monopolize it. At this time, it is time to monopolize it and directly raise the price to the world average price. If it is lower than this price, it will not be sold!

In fact, the internal market can completely digest this honey. Even if it cannot, half of the exported honey will not be sold, but only half will be sold, and the price will be increased by half, but the profit will still be the same as before.

Brands that lack control over prices indeed lack pricing power.

Honey and tea are typical examples here. Agricultural products are scattered, and as a result, pricing power cannot be controlled.

The industry that controls pricing power is liquor!

Look at the profits of the liquor industry getting higher year by year, but the output is getting lower year by year. Produce less liquor and make more profits.Therefore, the income of practitioners in the liquor industry is obviously much higher than that of those selling tea and honey.

"By the way, uncle, the quality of your honey is quite good." Zhao Han said, licking the brushed honey on his fingers.

"It's just mature honey. Most winter honey is mature honey. Before winter, bees collect a large amount of raw materials to brew honey and store it for several months for the winter. Generally, these are mature honey." Uncle Yang said with great experience, "Mature honey In the past, I was willing to pay 10 yuan per pound for purchase, but then the price was reduced. It is only one yuan more than ordinary honey, and the yield of mature honey is much lower, only half of that of immature honey. Therefore, under normal circumstances, I am not willing Brew ripe honey.

In addition to mature honey, the more high-end product is royal jelly.However, bee colonies need royal jelly, just like mammal milk.In addition to eating for the queen bee, it also provides some food for the young bees to eat and use for their development.

Therefore, there is even less royal jelly, and a group of bees produces six to seven kilograms a year. "

"In this way, mature honey costs 4 yuan per catty, and royal jelly costs 8 yuan per catty. How about it?" Zhao Han said, "Try to make mature honey and royal jelly as much as possible. Low-quality ones have no future! Others think that immature honey has a higher yield. , you can do the opposite, reduce production capacity and increase value!”

In a sense, the export price of domestic honey is low. In order to increase the yield, the honey is collected without waiting for it to mature. Then, the moisture of the immature honey is squeezed out to make concentrated honey that looks similar to mature honey.

Compared with naturally brewed mature honey, the nutritional value is somewhat inferior, and the price is very different.

Royal jelly is even better.For example, the life span of the queen bee is longer than that of ordinary bees. Many studies have concluded that the queen bee only eats royal jelly, while other bees eat some royal jelly in the early stage, and then eat ordinary honey and pollen.

As for honey, domestic production capacity later became the largest, and the price was reduced to less than half of the international price.

This thing is not food, there is really no need to pursue production capacity.

Zhao Han felt that the low-end volume was meaningless.Only high-end honey can raise the price.

Even in the future, low-end honey will cost more than ten yuan per pound, and the increase in retail price will be limited.

But the price of high-end honey can actually be dozens or hundreds of times higher than that of concentrated honey.

For products like honey, there is really no need to compete for the low-end market. There are many poor countries in the world who are willing to produce low-end honey.

Domestic production capacity should be converted to high-end production capacity as much as possible.

As for low-end honey, if you don’t eat enough, you can follow the experience of developed countries and buy low-end honey from other countries.

"Okay! Boss Zhao, if you give me money, I will produce whatever honey you want!" Uncle Yang didn't care.

……

Zhao Han and others returned home with a bottle of honey given by Uncle Yang.

Then, I saw my parents had returned from visiting relatives.

Zhao Han brought the honey back and let his parents taste it.

"It's really different. It's much better than the bottled honey in the store!" Bai Li said in surprise as she didn't quite understand.

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