When speaking has become the most powerful strategic weapon in human society, various versions of "speech art theory" are also heard endlessly.This book does not specialize in the functions and characteristics of speeches, but rath
Summary
When speaking has become the most powerful strategic weapon in human society, various versions of "speech art theory" are also heard endlessly.This book does not specialize in the functions and characteristics of speeches, but rather discusses how to make speeches highly appealing, shocking and competitive.Relying on his nearly 30 years of practical experience in speech and eloquence training, as well as more than ten years of painstaking research, the author provides a brand-new speech and eloquence training system for corporate presidents and high-end people in enterprises and institutions.The content is rich and practical, and the cases are real and vivid. It has found a scientific and effective way for you to quickly improve your speech eloquence and enhance your personal and corporate brands in the shortest possible time.
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- 1 Chapter 1 Preface
- 2 Chapter 2 Preface
- 3 Chapter 3 Mental Adjustment: A strong aura starts from eliminating tension
- 4 Chapter 4 Fully Prepared: President Fan Er is ready
- 5 Chapter 5 Presentation: When the CEO speaks, there must be "dry goods"
- 6 Chapter 6 Skill Application: Pay Attention to the Details and Add Points to the Speech
- 7 Chapter 7 Demonstration of Charm: Open Your Mouth, Flash the Wisdom on the Tip of Your Tongue
- 8 Chapter 8 Appendix
- 9 Chapter 9 Afterword
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